Project Marketing - Couverture rigide

Phadtare, Milind Trivikram

Couverture rigide

ISBN 10 : 0367350904 ISBN 13 : 9780367350901

Editeur : Routledge India, 2022

Synopsis

This book is a comprehensive and practical guide to project marketing - a crucial aspect of businesses worldwide. It encompasses a variety of key infrastructure projects such as roads, airports, ports, power, irrigation, commercial, and industrial buildings.

The volume:

- Provides key definitions and discusses concepts such as segmentation, target marketing, positioning in projects, and organizational buyer behaviour.

- Draws and adapts from extant marketing theory and provides real-life case studies to demonstrate application of concepts.

- Focuses on project marketing logic, marketing mix, negotiation techniques, and strategies to aid contracting/subcontracting firms to realize better pricing and project profitability.

An essential handbook for professional marketers and researchers, this book will be indispensable for B-Schools, project managers, entrepreneurs, infrastructure corporations, and start-ups. It will serve as a key text to foster hassle-free relationships between different business actors and reduce roadblocks such as time and cost escalation, litigation, and the like.

A propos du livre

À propos de l?auteur

Milind Trivikram Phadtare is Senior Professor, National Institute of Construction Management and Research (NICMAR), Pune, India.

Détails de l'édition

• Éditeur: Routledge India
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 0367350904
• ISBN 13: 9780367350901
• Reliure: Relié
• Nombre de pages: 116
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible