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Synopsis
This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firm and a toolbox for implementing and solving a wide range of pricing problems.
Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.
This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.
Online resources for instructors include Excel templates and PowerPoint slides for each chapter.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Erik Haugom is Professor in Business Administration at Inland Norway University of Applied Sciences, Norway.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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ESSENTIALS OF PRICING ANALYTICS
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Essentials of Pricing Analytics (Mastering Business Analytics)
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Essentials of Pricing Analytics: Tools and Implementation with Excel
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Taylor & Francis Ltd, 2020
ISBN 10 : 0367363232
ISBN 13 : 9780367363239
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Essentials of Pricing Analytics: Tools and Implementation with Excel
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Essentials of Pricing Analytics
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Taylor & Francis Ltd Nov 2020, 2020
ISBN 10 : 0367363232
ISBN 13 : 9780367363239
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Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firmand a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter. 280 pp. Englisch. N° de réf. du vendeur 9780367363239
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Essentials of Pricing Analytics: Tools and Implementation with Excel
Edité par
Taylor & Francis Ltd, 2020
ISBN 10 : 0367363232
ISBN 13 : 9780367363239
Neuf
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Essentials of Pricing Analytics
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Taylor & Francis Group, 2020
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ISBN 13 : 9780367363239
Neuf
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Essentials of Pricing Analytics
Edité par
Taylor & Francis, 2020
ISBN 10 : 0367363232
ISBN 13 : 9780367363239
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Couverture souple
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Etat : New. Erik Haugom is Professor in Business Administration at Inland Norway University of Applied Sciences, Norway.This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of . N° de réf. du vendeur 395498578
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Essentials of Pricing Analytics : Tools and Implementation with Excel
impression à la demandeVendeur : AHA-BUCH GmbH, Einbeck, Allemagne
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Taschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book provides a broad introduction to the field of pricing as a tactical function in the daily operations of the firmand a toolbox for implementing and solving a wide range of pricing problems.Beyond the theoretical perspectives offered by most textbooks in the field, Essentials of Pricing Analytics supplements the concepts and models covered by demonstrating practical implementations using the highly accessible Excel software, analytical tools, real-life examples and global case studies. The book covers topics on fundamental pricing theory, break-even analysis, price sensitivity, empirical estimations of price-response functions, price optimisation, markdown optimisation, hedonic pricing, revenue management, the use of big data, simulation, and conjoint analysis in pricing decisions, and ethical and legal considerations.This is a uniquely accessible and practical text for advanced undergraduate, MBA and postgraduate students of pricing strategy, entrepreneurship and small business management, marketing strategy, sales and operations. It is also important reading for practitioners looking for accessible methods to implement pricing strategy and maximise profits.Online resources for instructors include Excel templates and PowerPoint slides for each chapter. N° de réf. du vendeur 9780367363239
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Essentials of Pricing Analytics: Tools and Implementation With Excel
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Paperback. Etat : Brand New. 280 pages. 9.25x6.50x0.50 inches. In Stock. N° de réf. du vendeur __0367363232
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