Articles liés à Innovation and Internationalisation

Innovation and Internationalisation - Couverture souple

Livre 16 sur 30: Routledge Frontiers of Business Management

Orr, Stuart

 
9780367375607: Innovation and Internationalisation
Couverture souple
ISBN 10 : 0367375605 ISBN 13 : 9780367375607
Editeur : Routledge, 2019

Synopsis

This book provides a consolidated analysis of the research done on the internationalisation of innovative Australian SMEs in China, and examines the factors important for, as well as the process for internationalisation; the marketing strategies used, and finally, the human resource strategies used by these successful China-based SMEs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Stuart Orr is Professor of Strategic Management at Deakin University, Australia and has published over 100 articles and books on strategic and international management.

Jane Menzies is Senior Lecturer of International Business at Deakin University, Australia. Her research interests are the internationalisation of Australian businesses to China, and innovative SME internationalisation.

Connie Zheng is Senior Lecturer of Human Resource Management (HRM) at Deakin University, Australia. She has published her work in various international journals such as Asia-Pacific Journal of Management, Personnel Review and International Journal of Manpower.

Sajeewa 'Pat' Maddumage is a Doctor of Business Administration (DBA) student in the Department of Management at Deakin University, Australia, and is studying SME internationalisation to China.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2019
Langue
anglais
ISBN 10 
0367375605
ISBN 13 
9780367375607
Reliure
Broché
Nombre de pages
236
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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