Implementing SAP® CRM - Couverture souple

Kale, Vivek

Couverture souple

ISBN 10 : 0367378051 ISBN 13 : 9780367378059

Editeur : Routledge, 2019

Synopsis

This book will help technologists and managers come to grips with the vision, concept, and technology of CRM. It begins by laying out the groundwork for understanding CRM. It explains the concept and context of CRM and the tangible business benefits of CRM adoption. Demonstrating a professional approach to the evaluation and selection of SAP, it details the critical success factors (CSFs), patterns, and anti-patterns of a successful SAP CRM implementation.

A propos du livre

À propos de l?auteur

Vivek Kale has more than two decades of professional IT experience, during which he has handled and consulted on various aspects of enterprise-wide information modeling, enterprise architectures, business process redesign, and e-business architectures. He has been group CIO of Essar Group, the steel, oil, and gas major of India, as well as Raymond Ltd., the textile and apparel major of India. He is a seasoned practitioner in transforming the business of IT, facilitating business agility, and enabling the process-oriented enterprise.

He is the author of Implementing SAP R/3: The Guide for Business and Technology Managers (2000), A Guide to Implementing the Oracle Siebel CRM 8.x (2009), Guide to Cloud Computing for Business and Technology Managers: From Distributed Computing to Cloudware Applications (2014), and Inverting the Paradox of Excellence: How Companies Use Variations for Business Excellence and How Enterprise Variations Are Enabled by SAP (2014).

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2019
• ISBN 10: 0367378051
• ISBN 13: 9780367378059
• Reliure: Broché
• Langue: anglais
• Nombre de pages: 516
• Coordonnées du fabricant: non disponible