Netnography Unlimited - Couverture rigide

Couverture rigide

ISBN 10 : 0367431424 ISBN 13 : 9780367431426

Editeur : Routledge, 2020

Synopsis

Netnography has become an essential tool for qualitative research in the dynamic, complex, and conflicted worlds of contemporary technoculture.  In this volume, thirty-two researchers present nineteen chapters that examine how they have adapted netnography and what those changes can teach us.

A propos du livre

À propos de l'auteur

Robert V. Kozinets is Professor and the Jayne and Hans Hufschmid Chair of Strategic Public Relations and Business Communication at the Annenberg School for Communication and Journalism and Marshall School of Business, University of Southern California, Los Angeles, CA, USA.

Rossella Gambetti is Associate Professor of Business Communication at Labcom (Research Lab on Business Communication) in the Department of Business Administration and Management Sciences, Università Cattolica del Sacro Cuore, Milan, Italy.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 0367431424
• ISBN 13: 9780367431426
• Reliure: Relié
• Nombre de pages: 342
• Éditeur: Kozinets Robert V., Gambetti Rossella
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne