The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Donald F. Kuratko is the Jack M. Gill Distinguished Chair of Entrepreneurship, Professor of Entrepreneurship, and Executive and Academic Director of the Johnson Center for Entrepreneurship & Innovation at the Kelley School of Business at Indiana University. He has authored over 200 articles and 30 books, including one of the leading entrepreneurship books in the world.
Jeffrey S. Hornsby is Executive Director of the Regnier Institute for Entrepreneurship and Innovation and Chair of the Department of Global Entrepreneurship and Innovation at the Bloch School of Management at the University of Missouri in Kansas City. He has authored or coauthored over 140 articles and five books on entrepreneurship, innovation, and human resource management topics.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Vendeur : Buchpark, Trebbin, Allemagne
Etat : Sehr gut. Zustand: Sehr gut | Seiten: 356 | Sprache: Englisch | Produktart: Bücher | The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include:Expanded coverage of the Lean Startup methodologyImproved focus on the development and importance of teamsA new section on the emergence of equity crowdfundingFurther discussion of ethics and the dangers of dramatic scaling Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.Online resources include an instructor's manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge. N° de réf. du vendeur 36888022/2
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Hardcover. Etat : new. Hardcover. The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include: Expanded coverage of the Lean Startup methodology Improved focus on the development and importance of teams A new section on the emergence of equity crowdfunding Further discussion of ethics and the dangers of dramatic scaling Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.Online resources include an instructors manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge. The third edition of this practical textbook provides an introduction to the world of new and emerging ventures, including such diverse activities as planning, marketing, financing, and growth. Presented in an easy-to-understand style, this textbook guides readers through the entire new venture management process. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780367472368
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HRD. Etat : New. New Book. Shipped from UK. Established seller since 2000. N° de réf. du vendeur GB-9780367472368
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Hardback. Etat : New. The third edition of this practical textbook provides an introduction to the world of new and emerging ventures and to the fundamentals of effective new venture management, including such diverse activities as planning, marketing, financing, and growth.This textbook is divided into four distinct parts, guiding readers through the entire new venture management process and focusing in turn on ideas and opportunities, planning, finance, and management challenges. All chapters of this revised edition feature international cases, and the complete business plan has been replaced with a contemporary version. Other new elements to the third edition include: Expanded coverage of the Lean Startup methodology Improved focus on the development and importance of teams A new section on the emergence of equity crowdfunding Further discussion of ethics and the dangers of dramatic scaling Presented in an easy-to-understand style, this book will be a valuable resource for undergraduate and postgraduate students in entrepreneurship and new venture management classes as well as active new venture owners and managers.Online resources include an instructor's manual, test bank, PowerPoint slides, and additional materials to aid instructors and students in applying their knowledge. N° de réf. du vendeur LU-9780367472368
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