Women in PR History - Couverture rigide

Couverture rigide

ISBN 10 : 0367476592 ISBN 13 : 9780367476595

Editeur : Routledge, 2020

Synopsis

The history of PR has received limited attention over the years, and especially the role of women in PR has been an 'untold' story thus far. This book is the first attempt, following research presented at the International History of Public Relations Conference, to shed light on the significant role that female pioneers have played in the evolution of PR.

This book explores the field in a way that will offer insight of the significance that women had in the evolution of PR, with diverse chapters that provide rich perspectives on women's contributions to PR throughout the years and across the globe. It opens with an overview of women in public relations. Later chapters focus on the case of Turkey, which seems to have a rich history of women in public relations, then on specific cases from Oceania (Australia), Europe (Spain), Asia (Malaysia and Thailand) and America (United States). The final chapter deals with the case of Inez Kaiser, who was the first African- American women to open a US public relations agency.

This book will add knowledge and understanding to the fields of PR history and historiography. Academics and researchers will find the volume appropriate for research and teaching. Practitioners will also find the book extremely relevant for training, short courses and professional practice.

A propos du livre

À propos de l'auteur

Anastasios Theofilou is Principal Academic in Public Relations at the Faculty of Media and Communication, at Bournemouth University, UK. He holds a BA in Political Science and Public Administration, specializing in International Relations, awarded by the University of Athens, an MBA awarded by the National Technical University of Athens and the Athens University of Economics and Business, and finally a PhD awarded by the Athens University of Economics and Business.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 0367476592
• ISBN 13: 9780367476595
• Reliure: Relié
• Nombre de pages: 130
• Éditeur: Theofilou Anastasios
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible