Innovation in Advertising and Branding Communication - Couverture souple

Couverture souple

ISBN 10 : 0367561980 ISBN 13 : 9780367561987

Editeur : Routledge, 2022

Synopsis

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods and techniques- from body image, identity and mental imagery, to self-exposure and LCM4P - intersecting with branding and advertising constructs and practices.

A propos du livre

À propos de l'auteur

Lluís Mas-Manchón, Ph.D. in Audiovisual Communication and Advertising with honors (UAB, Spain) and awarded (CAC, 2011), is a professor in the Communication Department at Pompeu Fabra University (Barcelona, Spain). His main research interests are sound branding, advertising, digital media and political marketing. He has published over 30 papers in journals in different areas. His work applies quantitative, qualitative and psychophysiological measures in both lab and field studies and experiments. Lluís Mas has been the coordinator of the "Communication, Advertising and Society" research group (CAS, UPF, www.upf.cas.edu) and has formerly chaired the Advertising Research ECREA TWG.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 0367561980
• ISBN 13: 9780367561987
• Reliure: Broché
• Nombre de pages: 176
• Éditeur: Mas-Manchón Lluís
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne