Nation Branding - Couverture souple

Dinnie, Keith

Couverture souple

ISBN 10 : 0367569892 ISBN 13 : 9780367569891

Editeur : Routledge, 2022

Synopsis

Nation Branding: Concepts, Issues, Practice provides a theoretical framework, alongside insightful examples from the practice of Nation Branding, in which the principles of brand strategy and management are applied to countries globally.

A propos du livre

À propos de l'auteur

Keith Dinnie is Head of Management and Marketing at the University of Dundee, School of Business, UK, and the founder of Brand Horizons (www.brandhorizons.com). Considered one of the world's leading experts on nation branding, he has published in several international journals, delivered keynote speeches, workshops, seminars and conference presentations across the world.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 0367569892
• ISBN 13: 9780367569891
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 302
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne