Applied Mass Communication Theory - Couverture rigide

Rosenberry, Jack; Vicker, Lauren A.

 
9780367639914: Applied Mass Communication Theory
Couverture rigide
ISBN 10 : 0367639912 ISBN 13 : 9780367639914
Editeur : Routledge, 2021

Synopsis

Now in its third edition, this dynamic textbook blends coverage of the major theories and research methods in mass communication to enable students to apply their knowledge in today's media and communication careers.

Maintaining a focus on modern professional application throughout, this text provides chronological coverage of the development and use of major theories, an overview of both quantitative and qualitative research methods, and a step-by-step guide to conducting a research project informed by this knowledge. It helps students bridge their academic coursework with professional contexts including public relations, advertising, and digital media contexts. It provides breakout boxes with definitions of key terms and theories, extended applied examples, and graphical models of key theories to offer a visualization of how the various concepts in the theory fit together.

Applied Mass Communication Theory's hybrid and flexible nature make it a useful textbook for both introductory and capstone courses on mass communication and media theory and research methods, as well as courses focused on media industries and professional skills. Instructors can access an online instructor's manual, including sample exercises, test questions, and a syllabus, at www.routledge.com/9780367630362

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Jack Rosenberry is a Professor Emeritus of the Department of Media and Communication at St. John Fisher College in Rochester, New York, U.S.A.

Lauren A. Vicker is Communications Professor Emeritus at St. John Fisher College in Rochester, New York, U.S.A.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2021
Langue
anglais
ISBN 10 
0367639912
ISBN 13 
9780367639914
Reliure
Relié
Numéro d'édition
3
Nombre de pages
310
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9780367630362: Applied Mass Communication Theory

Edition présentée

ISBN 10 :  0367630362 ISBN 13 :  9780367630362
Editeur : Routledge, 2021
Couverture souple