Information Asymmetry in Online Advertising - Couverture rigide

Livre 23 sur 60: Routledge Studies in Marketing

Wiktor, Jan W.; Sanak-Kosmowska, Katarzyna

 
9780367652128: Information Asymmetry in Online Advertising
Couverture rigide
ISBN 10 : 0367652129 ISBN 13 : 9780367652128
Editeur : Routledge, 2021

Synopsis

This book presents an assessment of the forms and range of consumer behaviour manipulation through information asymmetry in online advertising and explores the possible causes, forms and effects. The work offers a new approach to the role of advertising in the digital world, especially its forms and impact strategies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Jan W. Wiktor is a Full Professor of Economic Sciences in the Department of Marketing, College of Management Sciences and Quality at Cracow University of Economics (CUE). His research interests include marketing management, marketing communication, international marketing, euromarketing, and international management. He is the head of CUE's Department of Marketing, member of the University Council, chairman of the Advisory Board of the Polish Scientific Marketing Association, member of the Committee for Organizational and Management Sciences of the Polish Academy of Sciences (PAN) and the Commission for Economic Sciences of the Polish Academy of Learning (PAU).

Katarzyna Sanak-Kosmowska holds a PhD in Economics and is Assistant Professor in the Department of Marketing, College of Management Sciences and Quality at Cracow University of Economics. Her research interests include online marketing communication, the psychology of consumer behaviour, and advertising. She is a member of the American Marketing Association, member of the International Association of Researchers and Scientists in Latvia, member of the Polish Scientific Marketing Association, and member of the Spokespersons for Science Association.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2021
Langue
anglais
ISBN 10 
0367652129
ISBN 13 
9780367652128
Reliure
Relié
Nombre de pages
230
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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Hamburg
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Autres éditions populaires du même titre

9780367680824: Information Asymmetry in Online Advertising

Edition présentée

ISBN 10 :  0367680823 ISBN 13 :  9780367680824
Editeur : Routledge, 2023
Couverture souple