Articles liés à The Routledge Companion to Critical Marketing

The Routledge Companion to Critical Marketing - Couverture souple

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9780367656089: The Routledge Companion to Critical Marketing
Couverture souple
ISBN 10 : 0367656086 ISBN 13 : 9780367656089
Editeur : Routledge, 2020

Synopsis

The Routledge Companion to Critical Marketing brings together the latest research in Critical Marketing Studies in one authoritative and convenient volume. The world's leading scholars and rising stars collaborate here to provide a survey of this lively subdiscipline. In doing so they demonstrate how a critical approach yields an enriched understanding of marketing theory and practice, its role in society, and its relationship with consumers themselves.

It is the first attempt to capture the state of Critical Marketing research in many years. As such, this seminal work is unmissable for scholars and students of marketing and consumer research as well as those exploring sociology, media studies, anthropology and consumption scholarship more generally.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Mark Tadajewski is Honorary Visiting Professor of Marketing at the University of York, UK.

Matthew Higgins is a Senior Lecturer in Marketing and Consumption at the University of Leicester, UK.

Janice Denegri-Knott is Principal Academic of Interactive Marketing at Bournemouth University, UK.

Rohit Varman is Professor of Marketing at the Indian Institute of Management, India.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2020
Langue
anglais
ISBN 10 
0367656086
ISBN 13 
9780367656089
Reliure
Broché
Nombre de pages
528
Éditeur
Tadajewski Mark, Higgins Matthew, Denegri-Knott Janice, Varman Rohit
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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