How to Win at CRM - Couverture souple

Kinnett, Seth

Couverture souple

ISBN 10 : 0367657880 ISBN 13 : 9780367657888

Editeur : Auerbach Publications, 2020

Synopsis

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales force automation, and related topics within information systems literature. The book supplements this research with insights from CRM experts to provide a robust picture of the CRM landscape and how to improve it no matter what role you play within your organization. This book is for everyone who wants to achieve CRM success.

A propos du livre

À propos de l'auteur

Seth Kinnett

À propos de la quatrième de couverture

This book provides clarity and guidance on effective strategy, implementation and management of CRM. It explores both the conceptual and cultural context of CRM initiatives along with the particulars of CRM system implementation and management. In order to provide this clarity, it surveyed the existing academic publications surrounding CRM, sales f

Détails de l'édition

• Éditeur: Auerbach Publications
• Date d'édition: 2020
• Langue: anglais
• ISBN 10: 0367657880
• ISBN 13: 9780367657888
• Reliure: Broché
• Nombre de pages: 238
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne