9780367664985: Protest Public Relations
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ISBN 10 : 0367664984 ISBN 13 : 9780367664985
Editeur : Routledge, 2020

Synopsis

Global movements and protests from the Arab Spring to the Occupy Movement have been attributed to growing access to social media, while without it, local causes like #bringbackourgirls and the ice bucket challenge may have otherwise remained unheard and unseen.

Regardless of their nature - advocacy, activism, protest or dissent - and beyond the technological ability of digital and social media to connect support, these major events have all been the results of excellent communication and public relations. But PR remains seen only as the defender of corporate and capitalist interests, and therefore resistant to outside voices such as activists, NGOs, union members, protesters and whistle-blowers.

Drawing on contributions from around the world to examine the concepts and practice of "activist," "protest" and "dissent" public relations, this book challenges this view. Using a range of international examples, it explores the changing nature of protest and its relationship with PR and provides a radical analysis of the communication strategies and tactics of social movements and activist groups and their campaigns. This thought-provoking collection will be of interest to researchers and advanced students of public relations, strategic communication, political science, politics, journalism, marketing, and advertising, and also to PR professionals in think tanks and NGOs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Ana Adi is a Professor of Public Relations/Corporate Communications at Quadriga University of Applied Sciences in Berlin. When not analysing public relations from a critical perspective, Dr Adi's research, teaching and consultancy focuses on the strategic uses of digital and social media in a variety of communication fields. You can find more about her work on www.anaadi.net.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2020
Langue
anglais
ISBN 10 
0367664984
ISBN 13 
9780367664985
Reliure
Broché
Nombre de pages
318
Éditeur
Adi Ana
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780815386995: Protest Public Relations: Communicating Dissent and Activism

Edition présentée

ISBN 10 :  0815386990 ISBN 13 :  9780815386995
Editeur : Routledge, 2018
Couverture rigide