Synopsis
This new edition builds on the book's reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It offers a strengthened focus on technology, new discussions on innovative sales practices, and further integrates sales and marketing.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Mark W. Johnston is the Alan and Sandra Gerry Professor of Marketing and Ethics at Rollins College in Florida, USA, and is a consultant for firms in the personal health care, chemical, transportation, service, and telecommunications industries.
Greg W. Marshall is the Charles Harwood Professor of Marketing and Strategy at Rollins College in Florida, USA, and is a Professor of Marketing and Sales at the Aston Business School in Birmingham, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Sales Force Management: Leadership, Innovation, Technology
Edité par
Routledge (edition 13), 2020
ISBN 10 : 0367682087
ISBN 13 : 9780367682088
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Sales Force Management: Leadership, Innovation, Technology
Edité par
Routledge, 2020
ISBN 10 : 0367682087
ISBN 13 : 9780367682088
Ancien ou d'occasion
paperback
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
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paperback. Etat : Good. 13th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 005689838U
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Sales Force Management : Leadership, Innovation, Technology
Edité par
Routledge, 2020
ISBN 10 : 0367682087
ISBN 13 : 9780367682088
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Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Sales Force Management
Edité par
Taylor & Francis Group, 2020
ISBN 10 : 0367682087
ISBN 13 : 9780367682088
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 40548255-6
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Sales Force Management: Leadership, Innovation, Technology
Vendeur : Textbooks_Source, Columbia, MO, Etats-Unis
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paperback. Etat : New. 13th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). N° de réf. du vendeur 005689838N
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Sales Force Management : Leadership, Innovation, Technology
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Etat : New. N° de réf. du vendeur 41736581-n
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Sales Force Management : Leadership, Innovation, Technology
Edité par
Routledge, 2020
ISBN 10 : 0367682087
ISBN 13 : 9780367682088
Ancien ou d'occasion
Couverture souple
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
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Etat : As New. Unread book in perfect condition. N° de réf. du vendeur 41736581
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Expédition nationale : Etats-Unis
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Sales Force Management (Paperback)
Edité par
Taylor & Francis Ltd, London, 2020
ISBN 10 : 0367682087
ISBN 13 : 9780367682088
Neuf
Paperback
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : new. Paperback. In this 13th edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the books reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. The authors have strengthened the focus on the use of technology in sales management, offered new discussions on innovative sales practices, and further highlighted sales and marketing integration.By identifying recent trends and applications, Sales Force Management combines real-world sales management best practices with cutting-edge theory and empirical research in a single, authoritative source. Pedagogical features include:Engaging breakout questions designed to spark lively discussion.Leadership Challenge assignments and Minicases at the end of every chapter to help students understand and apply the principles they have learned in the classroom.Leadership, Innovation, and Technology boxes that simulate real-world challenges faced by salespeople and their managers.Ethical Moment boxes in each chapter put students on the firing line of making ethical choices in sales.Role-Play exercises at the end of each chapter, designed to enable students to learn by doing.A comprehensive selection of updated and revised longer sales management case studies, in the book and on the companion website.This fully updated new edition offers a thorough and integrated overview of accumulated theory and research relevant to sales management, translated clearly into practical applicationsa hallmark of Sales Force Management over the years. It is an invaluable resource for students of sales management at both undergraduate and postgraduate levels. The companion website features an instructors manual, PowerPoints, case studies, and other tools to provide additional support for students and instructors. This new edition builds on the books reputation as a contemporary classic, fully updated for modern sales management teaching, research, and practice. It offers a strengthened focus on technology, new discussions on innovative sales practices, and further integrates sales and marketing. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9780367682088
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Sales Force Management: Leadership, Innovation, Technology
Vendeur : GoldBooks, Denver, CO, Etats-Unis
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Paperback. Etat : new. New Copy. Customer Service Guaranteed. N° de réf. du vendeur 1W72_31_0367682087
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Sales Force Management: Leadership, Innovation, Technology: Leadership, Innovation, Technology: International Student Edition
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
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Etat : New. 2020. 13th Edition. paperback. . . . . . N° de réf. du vendeur V9780367682088
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EUR 106,18
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Expédition depuis Irlande vers Etats-Unis
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