An Introduction to News Product Management - Couverture rigide

Kiesow, Damon

 
9780367724344: An Introduction to News Product Management
Couverture rigide
ISBN 10 : 0367724340 ISBN 13 : 9780367724344
Editeur : Routledge, 2023

Synopsis

Drawing on innovations in the business of journalism, this book offers a comprehensive guide to using the human-centred design methods of product management to serve readers and bolster digital success in news organizations.

An Introduction to News Product Management sets out how "product thinking" should be used in news organizations and practiced in accordance with journalistic ethics and customs. Beginning by looking at the history and theory behind the profession, this book builds a foundational understanding of what product management is and why news is a unique product. In the second unit, the author discusses how the human-centred design philosophy of product management aligns with the mission and ethics of journalism, and how that influences the view of audiences and frames strategies. The third unit of the book focuses on the daily use of product management in news organizations, providing students with a guide to its use in researching, prioritizing, and building sustainable projects that deliver news to readers and viewers. Written in an accessible style, this book features input from industry experts and draws on global examples to provide practical guidance.

This is an ideal text for advanced undergraduates and graduates studying entrepreneurial journalism, media innovation, and digital media economics, as well as media professionals keen to learn more about product management and human-centred design methods.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Damon Kiesow is Knight Chair in Journalism Innovation at the Missouri School of Journalism, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2023
Langue
anglais
ISBN 10 
0367724340
ISBN 13 
9780367724344
Reliure
Relié
Nombre de pages
216
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780367724337: An Introduction to News Product Management

Edition présentée

ISBN 10 :  0367724332 ISBN 13 :  9780367724337
Editeur : Routledge, 2023
Couverture souple