Articles liés à Behavioural Research for Marketing: A Practitioner's...
Synopsis
This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, decide and make choices. Each theory is explained in accessible terms to ensure that the content is relevant and useful to commercial market researchers.
By considering different theoretical models of human behaviour from the outset, this book will open new avenues of investigation, help researchers to develop more dynamic and challenging hypotheses to test during the research process, and ultimately result in more insightful outcomes. The book brings together theories that look at how society is shaped and formed, and how this impacts on the individual, along with theories that focus on the mind and behaviour of the individual; these perspectives are equally important in market research but not usually considered within the same text. This book is not limited to theory alone; in each chapter, illustrative examples are used to help demonstrate how theory can be applied to real-world market research projects. Additionally, throughout there are helpful suggestions in terms of question content to help operationalise theory.
This book will appeal to those that have recently entered the field of market research and are interested in the theoretical underpinnings of human behaviour, undergraduates and post-graduates that are studying marketing, business studies or social science, where a core component of the course requirement is market research, and finally those that are users of market research data and want a working knowledge of key theories of human behaviour.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Julian Adams has worked in the market research industry for over 20 years. He is a Director at Motif, a brand, CX and loyalty insights agency. Prior to this, he was a Partner at Illuminas LLP. Julian is a guest lecturer at Kingston University Business School, where he teaches research theory, method and nonverbal communication.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurRoutledge
- Date d'édition2022
- ISBN 10 0367771330
- ISBN 13 9780367771331
- ReliureBroché
- Langueanglais
- Nombre de pages202
- Coordonnées du fabricantnon disponible
Acheter neuf
Afficher cet article
EUR 44,39
EUR 2,95 expédition depuis Etats-Unis vers France
Destinations, frais et délais
Résultats de recherche pour Behavioural Research for Marketing: A Practitioner's...
Image d'archives
Behavioural Research for Marketing: A Practitioner's Handbook
Edité par
Routledge, 2022
ISBN 10 : 0367771330
ISBN 13 : 9780367771331
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR012645674
Quantité disponible : 1 disponible(s)
Image d'archives
Behavioural Research for Marketing: A Practitioner's Handbook
Edité par
Routledge (edition 1), 2022
ISBN 10 : 0367771330
ISBN 13 : 9780367771331
Ancien ou d'occasion
Paperback
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Good. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported. N° de réf. du vendeur 0367771330-11-1
Quantité disponible : 1 disponible(s)
Image d'archives
Behavioural Research for Marketing: A Practitioner's Handbook
Edité par
Routledge -, 2022
ISBN 10 : 0367771330
ISBN 13 : 9780367771331
Ancien ou d'occasion
paperback
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780367771331
Quantité disponible : 1 disponible(s)
Image d'archives
Behavioural Research for Marketing: A Practitioner's Handbook
Edité par
Routledge, 2022
ISBN 10 : 0367771330
ISBN 13 : 9780367771331
Ancien ou d'occasion
paperback
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
paperback. Etat : Very Good. Behavioural Research for Marketing: A Practitioner's Handbook This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780367771331
Quantité disponible : 1 disponible(s)
Image d'archives
Behavioural Research for Marketing
Vendeur : Basi6 International, Irving, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEJUNE24-83329
Quantité disponible : 1 disponible(s)
Image d'archives
BEHAVIOURAL RESEARCH FOR MARKETING
Vendeur : Speedyhen, London, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : NEW. N° de réf. du vendeur NW9780367771331
Quantité disponible : 3 disponible(s)
Image d'archives
Behavioural Research for Marketing: A Practitioner's Handbook
Edité par
Taylor & Francis Ltd, 2022
ISBN 10 : 0367771330
ISBN 13 : 9780367771331
Neuf
Paperback / softback
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback / softback. Etat : New. New copy - Usually dispatched within 4 working days. 400. N° de réf. du vendeur B9780367771331
Quantité disponible : 1 disponible(s)
Image d'archives
Behavioural Research for Marketing: A Practitioner's Handbook
Vendeur : Ria Christie Collections, Uxbridge, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. In. N° de réf. du vendeur ria9780367771331_new
Quantité disponible : Plus de 20 disponibles
Image fournie par le vendeur
Behavioural Research for Marketing
impression à la demandeVendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Taschenbuch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book, the first of its kind, provides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science theory from different schools of thought, including sociology, psychology and behavioural economics. It has practical examples throughout to help illustrate how to operationalise theory in market research and to underpin the way we understand how people think, behave, decide and make choices. Each theory is explained in accessible terms to ensure that the content is relevant and useful to commercial market researchers. By considering different theoretical models of human behaviour from the outset, this book will open new avenues of investigation, help researchers to develop more dynamic and challenging hypotheses to test during the research process, and ultimately result in more insightful outcomes. The book brings together theories that look at how society is shaped and formed, and how this impacts on the individual, along with theories that focus on the mind and behaviour of the individual; these perspectives are equally important in market research but not usually considered within the same text. This book is not limited to theory alone; in each chapter, illustrative examples are used to help demonstrate how theory can be applied to real-world market research projects. Additionally, throughout there are helpful suggestions in terms of question content to help operationalise theory. This book will appeal to those that have recently entered the field of market research and are interested in the theoretical underpinnings of human behaviour, undergraduates and post-graduates that are studying marketing, business studies or social science, where a core component of the course requirement is market research, and finally those that are users of market research data and want a working knowledge of key theories of human behaviour. 220 pp. Englisch. N° de réf. du vendeur 9780367771331
Quantité disponible : 2 disponible(s)
Image d'archives
Behavioural Research for Marketing: A Practitioner?s Handbook
Edité par
Taylor & Francis Ltd, 2022
ISBN 10 : 0367771330
ISBN 13 : 9780367771331
Neuf
Couverture souple
Edition originale
Vendeur : Kennys Bookshop and Art Galleries Ltd., Galway, GY, Irlande
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. 2022. 1st Edition. Paperback. . . . . . N° de réf. du vendeur V9780367771331
Quantité disponible : 3 disponible(s)