Articles liés à Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age - Couverture souple

Livre 18 sur 60: Routledge Studies in Marketing

Palmatier, Robert; Steinhoff, Lena

 
9780367786922: Relationship Marketing in the Digital Age
Couverture souple
ISBN 10 : 0367786923 ISBN 13 : 9780367786922
Editeur : Routledge, 2021

Synopsis

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales & Marketing Strategy Institute, a global organization focused on linking business and academics for knowledge.

Lena Steinhoff is Assistant Professor of Service Management at the Institute for Marketing and Service Research at the University of Rostock in Germany. She is also an affiliated faculty of the Center for Sales and Marketing Strategy at the Foster School of Business at the University of Washington.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2021
Langue
anglais
ISBN 10 
0367786923
ISBN 13 
9780367786922
Reliure
Broché
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
GPSR Kontakt
gpsr@libri.de

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