9780367819798: Creating Value with Data Analytics in Marketing
Couverture souple
ISBN 10 : 0367819791 ISBN 13 : 9780367819798
Editeur : Routledge, 2021

Synopsis

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Peter C. Verhoef is the Dean of the Faculty of Economics and Business and Professor of Marketing at the University of Groningen, the Netherlands.

Edwin Kooge is a co-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. He is a data science expert, results-focused business advisor and entrepreneur with more than 25 years' experience in analytics.

Natasha Walk is a co-founder of BAYZ, a consulting agency focusing on teaching companies to master analytics. She is a pragmatic data science expert focusing on talent development in data science with more than 25 years' experience in analytics.

Jaap E. Wieringa is a Professor of Research Methods in Business at the Department of Marketing at the University of Groningen, the Netherlands, and is a Research Director of the Customer Insights Center.

À propos de la quatrième de couverture

This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2021
Langue
anglais
ISBN 10 
0367819791
ISBN 13 
9780367819798
Reliure
Broché
Numéro d'édition
2
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780367819781: Creating Value with Data Analytics in Marketing: Mastering Data Science

Edition présentée

ISBN 10 :  0367819783 ISBN 13 :  9780367819781
Editeur : Routledge, 2021
Couverture rigide