Articles liés à Contemporary Consumption, Consumers and Marketing

Contemporary Consumption, Consumers and Marketing - Couverture souple

Canavan, Brendan

 
9780367820947: Contemporary Consumption, Consumers and Marketing
Couverture souple
ISBN 10 : 0367820943 ISBN 13 : 9780367820947
Editeur : Routledge, 2020

Synopsis

Contemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores current consumer, consumption and marketing cases and issues, posing questions that complement, extend and challenge established marketing theory while keeping in mind megatrends such as climate crisis, economic inequality and digital connectivity. It also considers how such major changes affect consumer societies, cultures and individuals, especially those from Generations Y and Z.

Each chapter is built around a theme that encapsulates current theoretical and professional debates around consumption, consumers and marketing. Examples and up-to-date case studies throughout the book explore how brands are adapting to current circumstances across Generations X, Y and Z and investigate the state of marketing at a time of flux.

This book is essential reading for undergraduates, postgraduates and practitioners interested in marketing and consumer behaviour.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Brendan Canavan is Senior Lecturer in Marketing at University of Huddersfield, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2020
Langue
anglais
ISBN 10 
0367820943
ISBN 13 
9780367820947
Reliure
Broché
Nombre de pages
174
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne