Digitalizing Consumption - Couverture souple

Livre 16 sur 19: Routledge Interpretive Marketing Research
 
9780367875497: Digitalizing Consumption
Couverture souple
ISBN 10 : 0367875497 ISBN 13 : 9780367875497
Editeur : Routledge, 2019

Synopsis

Contemporary consumer society is increasingly saturated by digital technology and digital communication. The devices which deliver this has made significant transformations in consumption patterns.



This volume will explore the digitization of consumption through a number of empirical studies which analyses the impact of digital

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Franck Cochoy is Professor of Sociology at the University of Toulouse Jean Jaures and a member of LISST-CNRS, France. He works in the field of economic sociology, with a focus on the human and technical mediations that frame the relationship between supply and demand. He has published several books in both French and English including On the origins of self-service (Routledge, forthcoming).

Johan Hagberg, PhD, is a Senior Lecturer in Marketing at the School of Business, Economics and Law, University of Gothenburg. His research examines market practices in the field of retailing. His current work investigates consumer logistics, digitalization of consumption and retailing.

Niklas Hansson is PhD in European Ethnology and senior researcher at the Centre for Consumer Science, University of Gothenburg, Sweden. His current work examines digitalization of ethical consumption practices, consumer logistics and marketization of cultural heritage on second hand markets in the Swedish context.

Magdalena Petersson McIntyre is PhD in European Ethnology and Associate Professor at the Centre for Consumer Science, University of Gothenburg, Sweden. Her research interests are within consumption, gender and retail and she has published on fashion, service work and normativity.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2019
Langue
anglais
ISBN 10 
0367875497
ISBN 13 
9780367875497
Reliure
Broché
Nombre de pages
272
Éditeur
Cochoy Franck, Hagberg Johan, McIntyre Magdalena, Sörum Niklas
Coordonnées du fabricant
Easy Access System Europe Oü, 16879218
gpsr.requests@easproject.com

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Tallinn
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Estonie

Autres éditions populaires du même titre

9781138124899: Digitalizing Consumption: How Devices Shape Consumer Culture

Edition présentée

ISBN 10 :  1138124893 ISBN 13 :  9781138124899
Editeur : Routledge, 2017
Couverture rigide