Foundations of Marketing Thought - Couverture souple

Jones, D.G. Brian

Couverture souple

ISBN 10 : 0367876272 ISBN 13 : 9780367876272

Editeur : Routledge, 2019

Synopsis

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19^th and early 20^th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

A propos du livre

À propos de l'auteur

D.G. Brian Jones is the founding Editor of the Journal of Historical Research in Marketing and co-editor of the Routledge Studies in the History of Marketing. His research focuses on the history of marketing thought and has been published widely.

Mark Tadajewski is the Editor of the Journal of Marketing Management, an Associate Editor of the Journal of Historical Research in Marketing, the co-editor of the Routledge Studies in Critical Marketing and the Routledge Studies in the History of Marketing series.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2019
• Langue: anglais
• ISBN 10: 0367876272
• ISBN 13: 9780367876272
• Reliure: Broché
• Nombre de pages: 228
• Coordonnées du fabricant: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Royaume-Uni
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne