Articles liés à Foundations of Marketing Thought

Foundations of Marketing Thought - Couverture souple

Livre 5 sur 8: Routledge Studies in the History of Marketing

Jones, D.G. Brian

 
9780367876272: Foundations of Marketing Thought
Couverture souple
ISBN 10 : 0367876272 ISBN 13 : 9780367876272
Editeur : Routledge, 2019

Synopsis

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how

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À propos de l'auteur

D.G. Brian Jones is the founding Editor of the Journal of Historical Research in Marketing and co-editor of the Routledge Studies in the History of Marketing. His research focuses on the history of marketing thought and has been published widely.

Mark Tadajewski is the Editor of the Journal of Marketing Management, an Associate Editor of the Journal of Historical Research in Marketing, the co-editor of the Routledge Studies in Critical Marketing and the Routledge Studies in the History of Marketing series.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2019
Langue
anglais
ISBN 10 
0367876272
ISBN 13 
9780367876272
Reliure
Broché
Nombre de pages
228
Coordonnées du fabricant
non disponible
Personne responsable
non disponible