Customer Loyalty and Supply Chain Management - Couverture souple

Livre 46 sur 53: Routledge Studies in Business Organizations and Networks

Russo, Ivan

 
9780367888947: Customer Loyalty and Supply Chain Management
Couverture souple
ISBN 10 : 0367888947 ISBN 13 : 9780367888947
Editeur : Routledge, 2019

Synopsis

Despite much research on the subject in recent years, the relationship between customer loyalty- intended as a buyer's intent to repurchase from a given supplier- and the supply chain strategy remains insufficiently explored and understood by practitioners and academics, while the theme has been extensively developed within the marketing literat

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À propos de l'auteur

Ivan Russo, Ph.D. is an Associate Professor at University of Verona. His research coalesces under the broad umbrella of supply chain management & marketing. He has published in the Journal of Operations Management, Journal of Business Research, International Journal of Physical Distribution and Logistics Management, International Journal of Production Economics, Journal of Business and Industrial Marketing, International Journal Of Quality And Service Sciences, International Journal Of Entrepreneurship And Small Business.

Ilenia Confente, Ph.D. is an Assistant Professor at University of Verona. Her research interests range from B2B to digital marketing. She has published in Journal of Business Research, Journal of Business and Industrial Marketing, International Journal of Tourism Research, International Journal Of Quality And Service Sciences, International Journal Of Entrepreneurship And Small Business.

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Éditeur
Routledge
Date d'édition
2019
Langue
anglais
ISBN 10 
0367888947
ISBN 13 
9780367888947
Reliure
Broché
Nombre de pages
144
Coordonnées du fabricant
Buchpark GmbH
https://www.buchpark.de

Krügerweg 1
Trebbin
Brandenburg
14959
Allemagne

Autres éditions populaires du même titre

9781138060845: Customer Loyalty and Supply Chain Management

Edition présentée

ISBN 10 :  1138060844 ISBN 13 :  9781138060845
Editeur : Routledge, 2017
Couverture rigide