Articles liés à Integrative Framing Analysis

Integrative Framing Analysis - Couverture souple

Livre 4 sur 14: Routledge Research in Communication Studies

Dan, Viorela

 
9780367889081: Integrative Framing Analysis
Couverture souple
ISBN 10 : 0367889080 ISBN 13 : 9780367889081
Editeur : Routledge, 2020

Synopsis

Much of framing scholarship focuses either exclusively on the analysis of words or of visuals. This book aims to address this gap by proposing a six-step approach to the analysis of verbal frames, visual frames and the interplay between them--an integrative framing analysis. This approach is then demonstrated through a study investigating the way words and visuals are used to frame people living with HIV/AIDS in various communication contexts: the news, public service announcements and special interest publications. This application of integrative framing analysis reveals differences between verbal frames and visual frames in the same messages, underscoring the importance of looking at these frames together.

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À propos de l'auteur

Viorela Dan is a Research Associate at the Institute for Media and Communication Studies of the Free University of Berlin, Germany. She received the Promising Professor Award in 2013 (3rd place, AEJMC) and the Highly Commended Paper Award in 2011. Some of her previous publications include articles in the International Journal of Press/Politics and Journal of Communication Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2020
Langue
anglais
ISBN 10 
0367889080
ISBN 13 
9780367889081
Reliure
Broché
Nombre de pages
182
Coordonnées du fabricant
non disponible
Personne responsable
non disponible