The Art of the Long View: Planning for the Future in an Uncertain World - Couverture souple

Schwartz, Peter

 
9780385267328: The Art of the Long View: Planning for the Future in an Uncertain World
Couverture souple
ISBN 10 : 0385267320 ISBN 13 : 9780385267328
Editeur : Crown Currency, 1996

Synopsis

What increasingly affects all of us, whether professional planners or individuals preparing for a better future, is not the tangibles of life—bottom-line numbers, for instance—but the intangibles: our hopes and fears, our beliefs and dreams. Only stories—scenarios—and our ability to visualize different kinds of futures adequately capture these intangibles.

In The Art of the Long View, now for the first time in paperback and with the addition of an all-new User's Guide, Peter Schwartz outlines the "scenaric" approach, giving you the tools for developing a strategic vision within your business.

Schwartz describes the new techniques, originally developed within Royal/Dutch Shell, based on many of his firsthand scenario exercises with the world's leading institutions and companies, including the White House, EPA, BellSouth, PG&E, and the International Stock Exchange.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Peter Schwartz is the chairman of the board of directors of the Ayn Rand Institute, as well as the teacher of an advanced writing course at the Institute's Objectivist Graduate Center.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Crown Currency
Date d'édition
1996
Langue
anglais
ISBN 10 
0385267320
ISBN 13 
9780385267328
Reliure
Broché
Nombre de pages
288
Coordonnées du fabricant
CROWN
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