Edité par Crown Publishing Group, The, 2010
ISBN 10 : 0385525958 ISBN 13 : 9780385525954
Langue: anglais
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Edition originale
EUR 5,76
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierEtat : Good. 1st Edition. Used book that is in clean, average condition without any missing pages.
Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
EUR 4,38
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Ajouter au panierPaperback. Etat : Good. 1. Ship within 24hrs. Satisfaction 100% guaranteed. APO/FPO addresses supported.
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
EUR 5,64
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierPaperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.5.
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
EUR 5,64
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Ajouter au panierPaperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.5.
Vendeur : ThriftBooks-Dallas, Dallas, TX, Etats-Unis
EUR 5,64
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Ajouter au panierPaperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5.
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
EUR 5,64
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Ajouter au panierPaperback. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.5.
Edité par Bantam Doubleday Dell Publishing Group Inc, US, 2010
ISBN 10 : 0385525958 ISBN 13 : 9780385525954
Langue: anglais
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
EUR 19,08
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New.
Edité par Bantam Doubleday Dell Publishing Group Inc, US, 2010
ISBN 10 : 0385525958 ISBN 13 : 9780385525954
Langue: anglais
Vendeur : Rarewaves.com UK, London, Royaume-Uni
EUR 20,35
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New.
Edité par Bantam Doubleday Dell Publishing Group Inc, US, 2010
ISBN 10 : 0385525958 ISBN 13 : 9780385525954
Langue: anglais
Vendeur : Rarewaves USA United, OSWEGO, IL, Etats-Unis
EUR 20,70
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New.
Edité par Bantam Doubleday Dell Publishing Group Inc, US, 2010
ISBN 10 : 0385525958 ISBN 13 : 9780385525954
Langue: anglais
Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
EUR 23,54
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback. Etat : New.
Edité par Broadway Books 8/17/2010, 2010
ISBN 10 : 0385525958 ISBN 13 : 9780385525954
Langue: anglais
Vendeur : BargainBookStores, Grand Rapids, MI, Etats-Unis
EUR 15,23
Autre deviseQuantité disponible : 5 disponible(s)
Ajouter au panierPaperback or Softback. Etat : New. Trade-Off: Why Some Things Catch On, and Others Don't 0.47. Book.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 12,92
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Ajouter au panierEtat : New.
Vendeur : Revaluation Books, Exeter, Royaume-Uni
EUR 19,34
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Ajouter au panierPaperback. Etat : Brand New. 1st edition. 217 pages. 8.00x5.25x0.60 inches. In Stock.
Vendeur : GreatBookPrices, Columbia, MD, Etats-Unis
EUR 14,70
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : The Maryland Book Bank, Baltimore, MD, Etats-Unis
Edition originale
EUR 1,80
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Very Good. 1st Edition. Used - Very Good.
EUR 23,23
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Ajouter au panierEtat : New. pp. 240.
EUR 4,36
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Ajouter au panierEtat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 20,35
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Ajouter au panierEtat : As New. Unread book in perfect condition.
Vendeur : St Vincent de Paul of Lane County, Eugene, OR, Etats-Unis
EUR 3,48
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Ajouter au panierEtat : Good. paperback This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Vendeur : GreatBookPricesUK, Woodford Green, Royaume-Uni
EUR 24,72
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Ajouter au panierEtat : New.
EUR 7,84
Autre deviseQuantité disponible : 1 disponible(s)
Ajouter au panierpaperback. Etat : Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
EUR 99
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Ajouter au panierEtat : Usado - bueno.
Edité par Bantam Doubleday Dell Publishing Group Inc, 2010
ISBN 10 : 0385525958 ISBN 13 : 9780385525954
Langue: anglais
Vendeur : THE SAINT BOOKSTORE, Southport, Royaume-Uni
EUR 24,73
Autre deviseQuantité disponible : Plus de 20 disponibles
Ajouter au panierPaperback / softback. Etat : New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days 306.
EUR 21,69
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Ajouter au panierEtat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KEVIN MANEY, the author of Megamedia Shakeout and The Maverick and His Machine, has been a contributing editor to Condé Nast Portfolio and a contributor to The Atlantic, Wired, NPR, and ABC News NOW. He covered the te.
Edité par The Crown Publishing Group, 2010
ISBN 10 : 0385525958 ISBN 13 : 9780385525954
Langue: anglais
Vendeur : AHA-BUCH GmbH, Einbeck, Allemagne
EUR 23,96
Autre deviseQuantité disponible : 2 disponible(s)
Ajouter au panierTaschenbuch. Etat : Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - A Fresh and Important New Way to Understand Why We BuyWhy did the RAZR ultimately ruin Motorola Why does Wal-Mart dominate rural and suburban areas but falter in large cities Why did Starbucks stumble just when it seemed unstoppable The answer lies in the ever-present tension between fidelity (the quality of a consumer's experience) and convenience (the ease of getting and paying for a product). In Trade-Off, Kevin Maney shows how these conflicting forces determine the success, or failure, of new products and services in the marketplace. He shows that almost every decision we make as consumers involves a trade-off between fidelity and convenience-between the products we love and the products we need. Rock stars sell out concerts because the experience is high in fidelity--it can't be replicated in any other way, and because of that, we are willing to suffer inconvenience for the experience. In contrast, a downloaded MP3 of a song is low in fidelity, but consumers buy music online because it's superconvenient. Products that are at one extreme or the other-those that are high in fidelity or high in convenience--tend to be successful. The things that fall into the middle--products or services that have moderate fidelity and convenience--fail to win an enthusiastic audience. Using examples from Amazon and Disney to People Express and the invention of the ATM, Maney demonstrates that the most successful companies skew their offerings to either one extreme or the other--fidelity or convenience--in shaping products and building brands.