MARGARET HEFFERNAN was born in Texas, raised in Holland and educated at Cambridge University. Her monthly column for Reader's Digest is read by over 8 million readers. She writes articles that are syndicated internationally, and blogs for The Huffington Post. Margaret is a popular speaker and panelist, addressing corporations, industry groups and business schools. A former producer for BBC radio in the UK, she continues to develop programs for the BBC. As an entrepreneur she has built up two businesses: one advising public affair campaigns in Massachusetts and another advising software companies trying to break into multimedia. Her work in interactive multimedia led to her leadership of several businesses that were part of the Internet giant CMGI. Over the period that she worked for CMGI, its stock increased over 700%.Her books are The Naked Truth, an expose of the environment for working women, and Women on Top, about female CEOs. She is a Visiting Professor at the Simmons School of Management and at the University of Bath and is Executive in Residence at Babson College. She has homes in the UK and in New Hampshire.
A book that will open eyes to the most serious problem of our times.
In the case of the US Government versus Enron, the presiding judge chose to employ the legal concept of willful blindness: you are responsible if you could have known, and should have known, something which instead you strove not to see. The guilty verdict sent shivers down the spine of the corporate world. In this book, Margaret Heffernan draws on psychological studies, social statistics, interviews with relevant protagonists, and her own experience to throw light on willful blindness and why whistleblowers and Cassandras are so rare. Ranging freely through history and from business to science, government to the family, this engaging and anecdotal book will explain why willful blindness is so dangerous in a globalized, interconnected world, before suggesting ways in which institutions and individuals can start to combat it. Margaret Heffernan's thought-provoking book will force us to open our eyes.
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