Articles liés à It's Not About The Technology: Developing The Craft...
It's Not About The Technology: Developing The Craft Of Thinking For A High Technology Corporation - Couverture rigide
Synopsis
It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Raj Karamchedu is a senior product marketing manager at Silicon Image, Inc., a world leader in high definition multimedia interface products. Mr. Karamchedu has built a wealth of experience over the past ten years in high technology semiconductor product management and design roles in a series of leading silicon valley companies. This combination of engineering and marketing backgrounds gives the author an ability to dig deeper and bring to light critical product marketing decision points that come up in the day-to-day semiconductor business. In his spare time Mr Karamchedu publishes a web magazine called Slowread - http: //www.slowread.com - a site for entrepreneurial opportunities in India.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
- ÉditeurSpringer-Verlag New York Inc.
- Date d'édition2004
- ISBN 10 0387233504
- ISBN 13 9780387233505
- ReliureRelié
- Langueanglais
- Nombre de pages212
- Coordonnées du fabricantnon disponible
Acheter neuf
Afficher cet article
EUR 71,04
Gratuit expédition depuis Etats-Unis vers France
Destinations, frais et délaisAutres éditions populaires du même titre
Résultats de recherche pour It's Not About The Technology: Developing The Craft...
Image d'archives
It's Not About the Technology : Developing the Craft of Thinking for a High Technology Corporation
Edité par
Springer US, 2004
ISBN 10 : 0387233504
ISBN 13 : 9780387233505
Ancien ou d'occasion
Couverture rigide
Vendeur : Buchpark, Trebbin, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : Sehr gut. Zustand: Sehr gut | Seiten: 236 | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 1711023/202
Quantité disponible : 1 disponible(s)
Image d'archives
It*s Not About The Technology
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-87433
Quantité disponible : 1 disponible(s)
Image d'archives
It*s Not About The Technology
Vendeur : Basi6 International, Irving, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEJUNE24-84532
Quantité disponible : 1 disponible(s)
Image d'archives
It's not about the technology developing the craft of thinking for a high technology corporation
Edité par
Springer Verlag Gmbh & Co. Kg, New York, 2004
ISBN 10 : 0387233504
ISBN 13 : 9780387233505
Neuf
Couverture rigide
Vendeur : MARCIAL PONS LIBRERO, MADRID, Espagne
Évaluation du vendeur 5 sur 5 étoiles
TAPA DURA. Etat : New. N° de réf. du vendeur 100732353
Quantité disponible : 1 disponible(s)
Image d'archives
It's Not about the Technology
Vendeur : Books Puddle, New York, NY, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : New. pp. 236. N° de réf. du vendeur 26283771
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
It s Not About the Technology
impression à la demandeVendeur : moluna, Greven, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Places particular emphasis on how to develop the mindset, the thinking craft for a successful career in a high technology semiconductor corporationRaj Karamchedu is a senior product marketing manager at Silicon Image, Inc., a world leader. N° de réf. du vendeur 5909231
Quantité disponible : Plus de 20 disponibles
Image d'archives
It's Not about the Technology
Vendeur : Majestic Books, Hounslow, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. pp. 236 Illus. N° de réf. du vendeur 7596964
Quantité disponible : 1 disponible(s)
Image d'archives
It's Not about the Technology
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. pp. 236. N° de réf. du vendeur 18283761
Quantité disponible : 1 disponible(s)
Image fournie par le vendeur
It's Not About the Technology
Edité par
Springer US Nov 2004, 2004
ISBN 10 : 0387233504
ISBN 13 : 9780387233505
Neuf
Couverture rigide
Vendeur : BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution. 236 pp. Englisch. N° de réf. du vendeur 9780387233505
Quantité disponible : 2 disponible(s)
Image fournie par le vendeur
It's Not About the Technology
Edité par
Springer US, Springer US Nov 2004, 2004
ISBN 10 : 0387233504
ISBN 13 : 9780387233505
Neuf
Couverture rigide
Vendeur : buchversandmimpf2000, Emtmannsberg, BAYE, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Buch. Etat : Neu. Neuware -It's Not About the Technology is about a phenomenon most dreaded by high-technology industry executives: a failure at the execution leading to a missed market window. High-tech executives agree that a critical factor that drives the company to such a failure is the breakdown of interaction between marketing and engineering. This book is predicated on the notion that the success of execution lies neither in the technology nor in the market strategy. On the contrary, it is shaped by the context of an individual, whether an engineer or a marketer. From this viewpoint, successful execution in a high-tech company is manifest in a confluence of 3 contexts: the technological, the customer and the economic contexts. This book tackles the big questions of how to develop the basic craft of the thinking required in high-tech companies. Drawing from basic economic principles and practical experience in the semiconductor business, it breaks new ground in our understanding of the complexities of high-tech execution.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 236 pp. Englisch. N° de réf. du vendeur 9780387233505
Quantité disponible : 2 disponible(s)