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Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green - Couverture souple

 
9780387243085: Market Research and Modeling: Progress and Prospects: A Tribute to Paul E. Green

Synopsis

This work addresses state-of-the-art developments, including new techniques and methodologies by leading experts in marketing and marketing research. It emphasizes new developments in Bayesian decision analysis, multivariate analysis, multidimensional scaling, conjoint analysis, applications of conjoint and MDS technique, data mining, cluster analysis, and neural networks.

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À propos de la quatrième de couverture

Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis, Multivariate Analysis, Multidimensional Scaling, Conjoint Analysis, Applications of Conjoint and MDS technique, Data Mining, Cluster Analysis, and Neural Networks.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.