9780387243764: The Theory and Practice of Revenue Management

Synopsis

Revenue management (RM) is one of the most successful applications in Operations Research. The RM has grown from its application with a handful of major airlines to its status today as a mainstream business practice with a growing list of industry users from Walt Disney Resorts to National Car Rental and a supporting industry of software and consulting firms. This book comprehensively covers theory and practice of the entire field, including both quantity and price-based RM, as well as significant coverage of supporting topics such as forecasting and economics.

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Autres éditions populaires du même titre

9781402077012: The Theory and Practice of Revenue Management

Edition présentée

ISBN 10 :  1402077017 ISBN 13 :  9781402077012
Editeur : Springer-Verlag New York Inc., 2004
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