Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains - Couverture souple

Livre 4 sur 8: International Series in Quantitative Marketing
 
9780387243788: Managing Business Interfaces: Marketing and Engineering Issues in the Supply Chain and Internet Domains

Synopsis

Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. This book, provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies.

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Autres éditions populaires du même titre

9781402076145: Managing Business Interfaces: Marketing, Engineering, and Manufacturing Perspectives

Edition présentée

ISBN 10 :  1402076142 ISBN 13 :  9781402076145
Editeur : Kluwer Academic Publishers, 2003
Couverture rigide