A Twenty-First Century Guide to Aldersonian Marketing Thought - Couverture rigide

Couverture rigide

ISBN 10 : 0387261753 ISBN 13 : 9780387261751

Editeur : Springer-Verlag New York Inc., 2005

Synopsis

A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. Both Alderson's seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics have been reproduced. Contributions by others about Wroe Alderson include a biography and a number of previously published articles that build on Alderson's theoretical contributions. Six original articles further explore Wroe Alderson's life, his work, his character and his intellectual impact. This book also contains two bibliographies: one of material written by Alderson over a forty year period and the other of publications that discuss his work. This single volume provides readers with an "in depth" understanding of the nature, the scope, and the magnitude of Alderson's highly original and lasting contributions to marketing theory and thought.

Détails de l'édition

• Éditeur: Springer-Verlag New York Inc.
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0387261753
• ISBN 13: 9780387261751
• Reliure: Relié
• Nombre de pages: 603
• Éditeur: Wooliscroft Ben, Tamilia Robert D., Shapiro Stanley J.
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3; Heidelberg; 69115; Allemagne