Service Franchising: A Global Perspective - Couverture rigide

Alon, Ilan

Couverture rigide

ISBN 10 : 0387281827 ISBN 13 : 9780387281827

Editeur : Springer-Verlag New York Inc., 2005

Synopsis

Service Franchising extracts observations about international franchising from both the scholarly and trade literature. The work adds insight gleaned through extensive research and the experiences of the author. As a result, the book advances the body of knowledge on international franchising for the academic community. Besides being a breakthrough text for researchers in business and economics, the book offers guidance for franchisors and franchisees in their efforts to achieve success in the global marketplace. The author has made major contributions to the understanding of franchising, both through his own research and his compilation and review of the work of other researchers. Alon pioneered research into the internationalization of franchising with his published studies from Asia, Europe, Latin America and other parts of the world.

Détails de l'édition

• Éditeur: Springer-Verlag New York Inc.
• Date d'édition: 2005
• Langue: anglais
• ISBN 10: 0387281827
• ISBN 13: 9780387281827
• Reliure: Relié
• Nombre de pages: 286
• Coordonnées du fabricant: non disponible
• Personne responsable: CMN Printpool Inh. Mathis Neumann; https://www.also.com/ec/cms5/en_6000/6000/index.jsp; ; Friedrich-Karl-Str. 9; Hamburg; Allemagne