Health Services Marketing: A Practitioner's Guide - Couverture souple

Thomas, Richard K.

Couverture souple

ISBN 10 : 0387736042 ISBN 13 : 9780387736044

Editeur : Springer, 2007

Synopsis

Despite the growing importance of marketing for health professionals, there is no concise how-to guide available on the topic for use by physician practices, hospitals and other healthcare organizations. This book serves as a convenient reference for health professionals who want to understand the marketing process, develop marketing initiatives or interface with marketing professionals. Marketing theory and the history of marketing in healthcare are minimized in an attempt to provide a practical guide for everyday use. The focus is on how to do marketing, with the reader introduced to supporting aspects such as market research, marketing planning, and evaluation. Numerous templates, checklists, and sample survey questionnaires are included. The author also discusses marketing techniques for social marketing.

A propos du livre

À propos de l'auteur

Richard K. Thomas is Vice President of the Health Management Associates, Memphis, TN. He is also Associate Professor at the University of Tennessee Health Science Center. Thomas has authored a recent academic treatment of marketing and healthcare: Marketing Health Services (2004, Health Administration Press). He is also author of Health Communication and several other books on health administration published by Springer.

Détails de l'édition

• Éditeur: Springer
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0387736042
• ISBN 13: 9780387736044
• Reliure: Broché
• Nombre de pages: 176
• Coordonnées du fabricant: GPSR Kontakt; ProductSafety@springernature.com; ; Tiergartenstr. 17; Heidelberg; 69121; Allemagne