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Superconnect: Harnessing the Power of Networks and the Strength of Weak Links - Couverture rigide

Koch, Richard; Lockwood, Greg

 
9780393071603: Superconnect: Harnessing the Power of Networks and the Strength of Weak Links

Synopsis

Personal and professional networks shape everything we do, but simply knowing that they exist won't help you harness your connections for maximum success. With an eye toward business applications, Superconnect outlines the new rules of our densely linked society. At the core of the analysis are three simple network components--strong relationships, weak relationships, and hubs--that interact in surprising, counterintuitive ways. Understanding how these components mesh, and connecting unrelated people, is the way to achieve in today's hyper-connected world.

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À propos des auteurs

Richard Koch has started several valuable network ventures and is the author of The 80/20 Principle, an international bestseller. He lives in Portugal.

Greg Lockwood is an investor specializing in network businesses. He lives in London.

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