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The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories - Couverture rigide

Rose, Frank

 
9780393076011: The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
Couverture rigide
ISBN 10 : 0393076016 ISBN 13 : 9780393076011
Editeur : WW Norton & Co, 2011

Synopsis

Not long ago we were spectators, passive consumers of mass media. Now, on YouTube, blogs, Facebook and Twitter, we are media. While we watch more television than ever before, how we watch it is changing in ways we have barely slowed down to register. No longer content in our traditional role as couch potatoes, we approach television shows, films, even advertising as invitations to participate-as experiences to immerse ourselves in at will. In this field guide to the visionaries-and the fans-who are reinventing the art of storytelling, Frank Rose introduces us to people like Will Wright (The Sims), James Cameron (Avatar), Damon Lindelof (Lost) and dozens of others whose ideas are changing how we play, how we relax and even how we think. The Art of Immersion is an eye-opening look at the shifting shape of entertainment today.

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À propos de l'auteur

As a contributing editor at Wired, Frank Rose has covered Sony's gamble on PlayStation 3 to the posthumous career of Philip K. Dick. His other books include West of Eden.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
WW Norton & Co
Date d'édition
2011
Langue
anglais
ISBN 10 
0393076016
ISBN 13 
9780393076011
Reliure
Relié
Nombre de pages
368
Coordonnées du fabricant
non disponible
Personne responsable
non disponible