Articles liés à Microstyle: The Art of Writing Little
Synopsis
Some of the most important verbal messages we craft are also the shortest: headlines, titles, sound bites, brand names, domain names, slogans, taglines, company mantras, e-mail signatures and bullet points. These miniature messages depend not on the elements of style but on the atoms of style. They require microstyle. Christopher Johnson reveals the once-secret knowledge of poets, copywriters, brand namers, speechwriters and other professional verbal miniaturists. In this field guide for the age of the shrinking message, each chapter discusses one tool that helps messages grab attention, communicate instantly, stick in the mind and roll off the tongue. As Johnson highlights examples of those tools used well, he also examines messages that miss the mark, either by failing to use a tool or by using it badly. Microstyle shows how to say the most with the least, while offering a lively romp through the historic transformation of mass media into the media of the personal.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Christopher Johnson, an independent verbal branding consultant has worked at Lexicon, one of America's top naming firms. Author website and blog: www.thenameinspector.com Author on Twitter: @name_inspector and @microstyle
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
Acheter neuf
Afficher cet article
EUR 52,33
EUR 38,75 expédition depuis Etats-Unis vers France
Destinations, frais et délais
Résultats de recherche pour Microstyle: The Art of Writing Little
Image d'archives
Microstyle: The Art of Writing Little: The Art of Writing A Little
Edité par
W. W. Norton & Company, 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR005424044
Quantité disponible : 1 disponible(s)
Image d'archives
Microstyle: The Art of Writing Little: The Art of Writing A Little
Edité par
-, 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. Microstyle: The Art of Writing Little: The Art of Writing A Little This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780393077407
Quantité disponible : 1 disponible(s)
Image d'archives
Microstyle: The Art of Writing Little: The Art of Writing A Little
Edité par
- -, 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780393077407
Quantité disponible : 1 disponible(s)
Image d'archives
Microstyle : The Art of Writing Little
Edité par
Norton & Company, Incorporated, W. W., 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP95817498
Quantité disponible : 1 disponible(s)
Image d'archives
Microstyle: The Art of Writing Little
Edité par
W. W. Norton & Company, 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Atlanta, AUSTELL, GA, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.95. N° de réf. du vendeur G0393077403I4N00
Quantité disponible : 1 disponible(s)
Image d'archives
Microstyle : The Art of Writing Little
Edité par
Norton & Company, Incorporated, W. W., 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books: West, Reno, NV, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP95817498
Quantité disponible : 1 disponible(s)
Image d'archives
Microstyle : The Art of Writing Little
Edité par
Norton & Company, Incorporated, W. W., 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur GRP95817498
Quantité disponible : 1 disponible(s)
Image d'archives
Microstyle: The Art of Writing Little
Edité par
W. W. Norton & Company, 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : Wonder Book, Frederick, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Good condition. Good dust jacket. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. N° de réf. du vendeur X07B-01389
Quantité disponible : 1 disponible(s)
Image d'archives
Microstyle: The Art of Writing Little
Edité par
W. W. Norton & Company, 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : SecondSale, Montgomery, IL, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Etat : Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00076704254
Quantité disponible : 2 disponible(s)
Image d'archives
Microstyle: The Art of Writing Little
Edité par
W. W. Norton & Company, 2011
ISBN 10 : 0393077403
ISBN 13 : 9780393077407
Ancien ou d'occasion
Couverture rigide
Vendeur : A Team Books, Conway, AR, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Acceptable. Used books may not include access codes or one time use codes. Proven Seller with Excellent Customer Service. Choose expedited shipping and get it FAST. N° de réf. du vendeur sun0000010640
Quantité disponible : 3 disponible(s)