Commodify Your Dissent: Salvos from the Baffler - Couverture souple

Couverture souple

ISBN 10 : 0393316734 ISBN 13 : 9780393316735

Editeur : W. W. Norton & Company, 1997

Synopsis

Culture has been colonized by enterprise. Mass entertainment has become the economic dynamo that brings the public to the consuming fold and consolidates the power of business over the mind. Telecommunications and entertainment giants have erected a powerful "Culture Trust" and business has taken over the popular imagination. For the last decade "The Baffler" magazine has been hailed as the most perceptive critic of these developments. This work features "The Baffler"'s best essays on the business of culture and culture business.

A propos du livre

Présentation de l'éditeur

From the pages of The Baffler, the most vital and perceptive new magazine of the nineties, sharp, satirical broadsides against the Culture Trust. In the "old" Gilded Age, the barons of business accumulated vast wealth and influence from their railroads, steel mills, and banks. But today it is culture that stands at the heart of the American enterprise, mass entertainment the economic dynamo that brings the public into the consuming fold and consolidates the power of business over the American mind. For a decade The Baffler has been the invigorating voice of dissent against these developments, in the grand tradition of the muckrakers and The American Mercury. This collection gathers the best of its writing to explore such peculiar developments as the birth of the rebel hero as consumer in the pages of Wired and Details; the ever-accelerating race to market youth culture; the rise of new business gurus like Tom Peters and the fad for Hobbesian corporate "reengineering"; and the encroachment of advertising and commercial enterprise into every last nook and cranny of American life. With its liberating attitude and cant-free intelligence, this book is a powerful polemic against the designs of the culture business on us all.

À propos de cette édition

• Éditeur: W. W. Norton & Company
• Date d'édition: 1997
• ISBN 10: 0393316734
• ISBN 13: 9780393316735
• Reliure: Broché
• Nombre de pages: 288
• Éditeur: Frank Thomas