The Case Against Reality: Why Evolution Hid the Truth from Our Eyes - Couverture souple

Hoffman, Donald

 
9780393541489: The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

Synopsis

Challenging leading scientific theories that claim that our senses report back objective reality, cognitive scientist Donald Hoffman argues that while we should take our perceptions seriously, we should not take them literally. From examining why fashion designers create clothes that give the illusion of a more "attractive" body shape to studying how companies use color to elicit specific emotions in consumers, and even dismantling the very notion that spacetime is objective reality, The Case Against Reality dares us to question everything we thought we knew about the world we see.

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À propos de l?auteur

Donald Hoffman is professor of cognitive science at the University of California, Irvine. His writing has appeared in Scientific American and Edge, and his work has been featured in the Atlantic, Wired, and Quanta. He resides in Irvine, California.

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Autres éditions populaires du même titre

9780393254693: The Case Against Reality: Why Evolution Hid the Truth from Our Eyes

Edition présentée

ISBN 10 :  0393254690 ISBN 13 :  9780393254693
Editeur : WW Norton & Co, 2019
Couverture rigide