The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business - Couverture rigide

Foote, Cameron S.

 
9780393730098: The Business Side of Creativity: The Complete Guide for Running a Graphic Design or Communications Business

Synopsis

Tips, techniques, and procedures for starting up and running a successful creative-services business. Based on input from over 4,000 self-employed creative pros, this book addresses all the issues facing an individual freelance or multiperson creative-services business: organization, staffing, management, and profitability. An operations manual for graphic designers, art directors, illustrators, writers, and advertising and public-relations professionals who are or would like to be self-employed, it answers hundreds of questions such as: How do you start freelancing? How do you manage a multiperson shop? What's the best way to market your services? How much should you charge?

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À propos de l?auteur

Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780393730937: The Business Side of Creativity: The Complete Guide to Running a Graphic Design or Communications Business

Edition présentée

ISBN 10 :  039373093X ISBN 13 :  9780393730937
Editeur : WW Norton & Co, 2002
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