The Creative Business Guide to Running a Graphic Design Business - Couverture souple

Foote, Cameron S.

Couverture souple

ISBN 10 : 0393731499 ISBN 13 : 9780393731491

Editeur : WW Norton & Co, 2004

Synopsis

The only complete manual for running and maintaining a design business. Graphic design is a unique business, requiring its own distinct management style and operations agenda in order to run efficiently and maximize profitability. This is the first comprehensive business manual for graphic design firms of all sizes, providing specialized tips tailored to the specific goals and needs of design companies. Divided into four sections that treat the cornerstone concerns of every successful business--organization, marketing, personnel, and operations--the book details how each of these areas functions in the design world, and what firm principals and managers can do to optimize their efficacy. The appendices include sample business forms and documents to help put the information into practice.

A propos du livre

Présentation de l'éditeur

First published nine years ago, "The Creative Business Guide to Running a Graphic Design Business" set long-needed standards as the first comprehensive management manual for the graphic design industry. Now brought up-to-date, it describes current, best-practice procedures for firms of all sizes operating in an industry that is both fast-evolving and increasingly competitive.

Biographie de l'auteur

Cameron S. Foote is the editor of the Creative Business newsletter.

Détails de l'édition

• Éditeur: WW Norton & Co
• Date d'édition: 2004
• Langue: anglais
• ISBN 10: 0393731499
• ISBN 13: 9780393731491
• Reliure: Broché
• Nombre de pages: 496
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible