Reality in Advertising - Couverture rigide

Rosser Reeves

Couverture rigide

ISBN 10 : 0394442288 ISBN 13 : 9780394442280

Editeur : Random House USA Inc, 1961

A propos du livre

Présentation de l'éditeur

Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Détails de l'édition

• Éditeur: Random House USA Inc
• Date d'édition: 1961
• Langue: anglais
• ISBN 10: 0394442288
• ISBN 13: 9780394442280
• Reliure: Relié
• Nombre de pages: 158
• Coordonnées du fabricant: non disponible
• Personne responsable: Authorised Representative Service; ar.info@doceupoint.com; ; 77 Camden Street Lower; Dublin; Dublin; D02 XE80; Irlande