Satisfaction Guaranteed: The Making of the American Mass Market - Couverture rigide

Strasser, Susan

Couverture rigide

ISBN 10 : 039455292X ISBN 13 : 9780394552927

Editeur : Pantheon Books, 1989

Synopsis

A history of modern marketing traces the evolution of advertising, production, and sales techniques from the turn of the century to the present day

A propos du livre

Présentation de l'éditeur

This sweeping history provides the reader with a better understanding of America’s consumer society, obsession with shopping, and devotion to brands. Focusing on the advertising campaigns of Coca-Cola, Kellogg’s, Wrigley’s, Gillette, and Kodak, Strasser shows how companies created both national brands and national markets. These new brands eventually displaced generic manufacturers and created a new desire for brand-name goods. The book also details the rise and development of department stores such as Macy’s, grocery store chains such as A&P and Piggly Wiggly, and mail-order companies like Sears Roebuck and Montgomery Ward.

Revue de presse

“A meticulous, probing, and often colorful study of the origins and workings of the American mass market in its formative years.”—Los Angeles Times Book Review

“Satisfaction Guaranteed brings the subject of mass-market society out of the clouds of theory and down to earth.”—Village Voice Literary Supplement

“Strasser shows how we have evolved into a consumer culture in which the creation of demand is central.”—Jonathan Yardley, Washington Post Book World

Détails de l'édition

• Éditeur: Pantheon Books
• Date d'édition: 1989
• Langue: anglais
• ISBN 10: 039455292X
• ISBN 13: 9780394552927
• Reliure: Relié
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible