Ogilvy on Advertising - Couverture souple

Ogilvy, David

Couverture souple

ISBN 10 : 039472903X ISBN 13 : 9780394729039

Editeur : Crown Publishers Inc, 1985

Synopsis

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business."

Told with brutal candor and prodigal generosity, David Ogilvy reveals:

- How to get a job in advertising
- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities

And much, much more.

A propos du livre

À propos de l'auteur

David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.

Détails de l'édition

• Éditeur: Crown Publishers Inc
• Date d'édition: 1985
• Langue: anglais
• ISBN 10: 039472903X
• ISBN 13: 9780394729039
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 224
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible