Viewpoint: An Introduction to Travel Tourism and Hospitality - Couverture souple

Starr, Nona

Couverture souple

ISBN 10 : 0395637910 ISBN 13 : 9780395637913

Editeur : Houghton Mifflin (Academic), 1993

Synopsis

This text provides a comprehensive overview of the travel, tourism and hospitality industry, one of the largest in the world. Students learn practical information about the wide variety of travel products, operating procedures, and technical skills.

A propos du livre

Biographie de l'auteur

Nona Starr. Nona Starr's professional experience includes 30 years of agency sales and management, tour planning and escorting, meeting planning, teaching and directing programs at schools and colleges, speaking and leading seminars for industry organizations, and conducting management, destination, and training at sea programs as project manager for leisure training for Thomas Cook and as a training specialist for American Express.

She has written materials for American Airlines, TWA, IATAN, the Holland Travel Professional Program for the Netherlands Board of Tourism, and books and manuals for the Institute of Certified Travel Agents (ICTA). While working for ICTA, she was director of curriculum development for the CTC program, coauthored the original Travel Career Development text, and as vice president of project development created the Destination Specialist series. Recent publications include Exploring the World, Geography for the Travel Professional, and the South Pacific Destination Specialist manuals.

Stan's educational background includes a B.S. in psychology from the College of William and Mary and an M.A. in education in the field of travel and tourism from George Washington University. She is a CTC and a CLIA Cruisemaster.

Quatrième de couverture

Viewpoint: An Introduction to Travel, Tourism, and Hospitality introduces the reader to one of the world's largest and most rapidly changing industries encompassing travel, transportation, international and domestic tourism, and hospitality—from the viewpoint of the business professional. Most importantly, this fourth edition reflects the current dramatic changing times—world events, consumer demand and technology, and their impact on the industry.

Main features include:

• Milestones: historic and marketing events that changed the industry
• Rules and regulators—who controls what
• Special attention to technology, integrated within each chapter
  • Web-based exercises for practice and experience
  • A new appendix with an annotated list of industry-related websites
• Importance of marketing is emphasized throughout, the concept that all activities influence consumer choice and satisfaction
• End of chapter mini cases to stimulate problem solving skills
• Worksheets to reinforce the reader's knowledge
• New tourism-related maps

Détails de l'édition

• Éditeur: Houghton Mifflin (Academic)
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0395637910
• ISBN 13: 9780395637913
• Reliure: Broché
• Nombre de pages: 448
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible