Articles liés à Interactive Services Marketing
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Book by Fisk Raymond P Grove Stephen J John Joby
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Interactive Services Marketing
Edité par
Houghton Mifflin College Div, 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
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Couverture souple
Vendeur : Phatpocket Limited, Waltham Abbey, HERTS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. N° de réf. du vendeur Z1-F-040-00283
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Interactive Services Marketing
Edité par
Houghton Mifflin (Academic), 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
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Softcover
Vendeur : Ammareal, Morangis, France
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : Très bon. Ancien livre de bibliothèque. Edition 2000. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2000. Ammareal gives back up to 15% of this item's net price to charity organizations. N° de réf. du vendeur E-589-975
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Interactive Services Marketing
Edité par
Houghton Mifflin College Div, 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001939396
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Interactive Services Marketing (Hm Business College Titles)
Edité par
Houghton Mifflin (Academic) 01/01/2000, 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
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Paperback
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. N° de réf. du vendeur 6545-9780395769164
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Interactive Services Marketing (Hm Business College Titles)
Edité par
Houghton Mifflin (Academic), 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
Ancien ou d'occasion
Paperback
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. Interactive Services Marketing (Hm Business College Titles) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . N° de réf. du vendeur 7719-9780395769164
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Interactive Services Marketing
Edité par
CENGAGE Learning, 1999
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
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Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 3252005-6
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Interactive Services Marketing (Hm Business College Titles)
Edité par
Boston New York Houghton Mifflin (Academic), 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
Ancien ou d'occasion
Broschur
Vendeur : Antiquariat im Kaiserviertel | Wimbauer Buchversand, Dortmund, NRW, Allemagne
Évaluation du vendeur 5 sur 5 étoiles
Broschur. Etat : Befriedigend. 250 Seiten exBibliotheksexemplar mit den üblichen Stempeln/Signaturen, Kanten berieben / bestossen, ist wohl mal draussen runtergefallen: fleckig /// Standort Wimregal HPF5-1027 ISBN 9780395769164 Sprache: Englisch Gewicht in Gramm: 502. N° de réf. du vendeur 177420
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Interactive Services Marketing
Edité par
Houghton Mifflin Company, 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
Ancien ou d'occasion
Paperback
Vendeur : Lady Lisa's Bookshop, Chester, Royaume-Uni
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Used: Acceptable. Paperback - 2000 - good condition - - used books, secondhand books, out of print books, hard to find books, for sale, second-hand books, college books, student books, nonfiction, first edition, exlibrary books sold, signed copies, non-fiction books delivered world wide. Isbn 0-395-76916-7, 0395769167. This edition covers the essentials of services marketing-with particular emphasis on the theater model and the impact of technology. Since a service is intangible, services marketing centers mainly on interactivity and, as a result, this textbook features a dynamic approach to human interactions-both in face-to-face communication as well as connecting through technology. Concise coverage of content enables instructors to make greater use of the textbook web site, reinforcing the emphasis on technology and allowing students to interact with both the printed text and the online material. In addition, the theater continues to act as a model for the industry by encouraging students to compare service workers to actors, customers to audience members, the business to the backstage, and the service environment to the actual stage. In response to reviewers' comments, the authors have streamlined this text to five parts by moving or consolidating chapters from the previous edition. The titles for both parts and chapters have also been changed to better reflect the content. Plus, updated pedagogical tools continue to help students synthesize the material: each part opens with an overview, a new model illustrating the text's organization, brief chapter outlines, and a vignette highlighting real-world companies such as Noggintoppers (an online hat retailer). Each chapter also features a short paragraph revisiting the vignette, marginal notes defining key terms, a Summary and Conclusion section, practice exercises, and new Internet exercises. New! Updated research topics include employee citizenship and adaptability, customer rage, secondary data, and external environment. New! Eighty percent of the advertisements and photos that appear in the text have been replaced with more current and timely examples of services marketing. New! A marginal icon appears 2-3 times per chapter, alerting students to the Knowledgebank on the textbook web site. The Knowledgebank provides more in-depth coverage of concepts featured in the chapters. New! Taking the Show on the Road features, contributed by specialists from across the globe, appear at the end of each part to illustrate how international companies and organizations deal with services marketing issues. New! At the end of each chapter, an Internet Exercise prompts students to go online and research various topics from the chapter. New! Over 70% of the Spotlights have been updated, highlighting current companies and organizations in relation to services marketing. At the back of the textbook, students can explore the Careers Appendix, featuring career options and other information for services marketers, and the Glossary of key terms. N° de réf. du vendeur 10659
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Interactive Services Marketing
Edité par
Houghton Mifflin College Div, 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
Ancien ou d'occasion
Paperback
Vendeur : POQUETTE'S BOOKS, DEWITT, MI, Etats-Unis
Évaluation du vendeur 4 sur 5 étoiles
Paperback. Etat : Good. N° de réf. du vendeur mon0000128575
Quantité disponible : 1 disponible(s)
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Interactive Services Marketing
Edité par
Houghton Mifflin College Div, Boston, MA, 2000
ISBN 10 : 0395769167
ISBN 13 : 9780395769164
Ancien ou d'occasion
Softcover
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Softcover. Etat : As New. Book appears new, Text clean, Cover in nice condition. Quantity Available: 1. ISBN: 0395769167. ISBN/EAN: 9780395769164. Pictures of this item not already displayed here available upon request. Inventory No: 1560738059. N° de réf. du vendeur 1560738059
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