Articles liés à Marketing: Concepts and Strategies

Marketing: Concepts and Strategies

Dibb, Sally; Etc.; Simkin; PRIDE; Ferrell

 
9780395962442: Marketing: Concepts and Strategies

Synopsis

Derived from the American text by Pride and Ferrell, this marketing textbook features integration of product and market examples, statistics and practices. The coverage, examples, cases and updates are addressed to the contemporary European student.

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