Sales Promotion Law: A Practical Guide - Couverture souple

Circus, Philip; Painter, A. A.

Couverture souple

ISBN 10 : 0406048037 ISBN 13 : 9780406048035

Editeur : Butterworths Law, 1995

Synopsis

This handbook on the law and self-regulation applicable to sales concentrates on basic principles and is written in a question and answer form. Legal jargon is avoided and the advice in the book is given in a form easily understandable by busy executives wishing to check whether a particular form of sales promotion is permissible and, if so, under what constraints it must operate. The new edition will take account of the forthcoming British Code of Sales Promotion Practice.

A propos du livre

Présentation de l'éditeur

This new edition of Sales Promotion and Direct Marketing Law: A Practical Guide offers comprehensive advice on the law relating to sales promotion and direct marketing. An essential and practical guide for sales promotion and direct marketing professionals, this book highlights key developments and helps you to avoid possible legal pitfalls. Written by one of the foremost authorities on marketing law, the new edition meets a clear and continuing need for straightforward, no-nonsense advice in this field. It uses a question-and-answer format for quick reference, saving you valuable time. Covering questions regularly raised by sales promotion and direct marketing professionals, this book is based on many years of practical experience on the part of the author. Sales Promotion and Direct Marketing Law: A Practical Guide, 5th edition has been thoroughly updated to include coverage of the important implications of the Gambling Act 2005, which will have a profound effect on the legal framework for prize promotions from 1st September 2007. Now fully revised, the new fifth edition also updates readers on the self-regulatory controls affecting sales promotion and direct marketing, and gives a comprehensive guide to other key issues such as the laws on price claims, intellectual property issues, running promotions in Europe and data protection issues.

Détails de l'édition

• Éditeur: Butterworths Law
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0406048037
• ISBN 13: 9780406048035
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 246
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible