This revised edition provides a practical overall understanding of the techniques of export marketing on a cost-effective basis in a competitive environment. Emphasis is placed on complete professionalism and commitment together with the strategies and techniques to identify and develop profitable overseas markets. Attention is also given to the market entry option and the servicing and management of the overseas market. The book is ideally suited not only for university and polytechnic courses in the United Kingdom but also for those concerned with economies in both developing and advanced countries. The author also wrote "Elements of Export Practice". An ELBS/LPBB edition is available.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR003714198
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Paperback. Etat : Very Good. Elements of Export Marketing and Management This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780412355400
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Paperback. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780412355400
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Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,550grams, ISBN:9780412355400. N° de réf. du vendeur 9820229
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Vendeur : NEPO UG, Rüsselsheim am Main, Allemagne
Taschenbuch. Etat : Gut. 384 Seiten ex Library Book sus einer wissenschaftlichen Bibliothek Sprache: Englisch Gewicht in Gramm: 469. N° de réf. du vendeur 288761
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