Integrating Service Strategy in the Manufacturing Company - Couverture rigide

Mathe, Herve; Shapiro, Roy D.

 
9780412467806: Integrating Service Strategy in the Manufacturing Company
Couverture rigide
ISBN 10 : 0412467801 ISBN 13 : 9780412467806
Editeur : Cengage Learning EMEA, 1993

Synopsis

This text aims to provide industrial companies with directions for turning after-sales service to competitive advantage. The text focuses on the increasing realization of the importance of after-sales service which comes with a need to include service within overall corporate strategy. Customer-supplier relationships as well as performance criteria should be defined, and strategies agreed, if full competitive advantage is to be gained. The author introduces the "service mix" as a competitive tool of very real practical use.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
Cengage Learning EMEA
Date d'édition
1993
Langue
anglais
ISBN 10 
0412467801
ISBN 13 
9780412467806
Reliure
Relié
Nombre de pages
336
Coordonnées du fabricant
non disponible
Personne responsable
non disponible